“First Mover Framework helps innovator realize social enterprise concept”

In the late 1990s, Mr Alvin lee made headlines in Singapore and the United States for inventing a sandcastle-building system called Beach works.

An industrial engineer by training, Mr Lee wanted a sandcastle-building tool for his young son and niece. He could not find it anywhere in the world. The solution was to invent it himself. His creative journey to make Beach works a reality inspired him to think deeper about innovation. This, in turn, led him to the business idea of starting as centre devoted to organizing sandcastle-building activities that would foster bonding, social interaction and creativity. His intent was to run a social enterprise for the benefit of families and the underprivileged.

Article from PEP 10^th Anniversary Commemorative Booket